Appointment Culture™ Training & Implementation
Yanni Thanas helps dealerships sell more vehicles using the opportunities already sitting in their CRM — without spending another dollar on marketing.
24+
Years Experience
80+
Dealerships Trained
700+
Salespeople Trained
70–85%
Show Rates
Most dealerships don’t have a traffic problem. They have an Appointment Culture™ problem.
About
Over 24 years in automotive. Proven across domestic, import, luxury, and pre-owned operations. As a BMW / MINI Canada Authorized National Trainer, Yanni has taken the same appointment-first system into 80+ dealerships and put it in the hands of 700+ salespeople — on their own phones, with their own leads, in their own stores.
This isn’t motivation. It’s a system. Appointment Culture™ turns the leads and CRM opportunities a dealership already owns into booked appointments, higher show rates, and delivered units — without another dollar of marketing spend.
★ BMW / MINI Canada — Authorized National Trainer
Proof, Not Promises
Featured Case
During a 4-day on-site training: 79 appointments in 4 days (vs. 89 in the previous 18 days). Show rate rose from 31% to 50.6% — during the training itself, using existing leads and no added marketing spend.
Show Rate
31%
Before
→
50.6%
During Training
Appointments Booked
89 in 18 Days
Before
→
79 in 4 Days
During Training
6–20+ additional sales
per salesperson monthly
3+ quality appointments
daily
70–85% show rate
vs. 20–50% industry average
Langley Chrysler
#1 in BC
Crosstown Chrysler
#1 in Canada
Maple Ridge Chrysler
#1 in Canada
Kelowna Chevrolet
#1 in BC (3 volume records in 9 months)
Mercedes-Benz Vancouver
#1 AMG in Canada & #1 Mercedes-Benz in BC
Orchard Ford
#2 in BC
Kelowna BMW
Biggest sales months in the store’s 20-year history
Programs
Flagship
01
Flagship four-day on-site system. Customer psychology, an appointment-first workflow, hunting/trapping/farming lead strategies, and a three-step confirmation process driving up to 85% show rates — taught on the dealership’s own live opportunities.
02
Hands-on live-phone sessions that lift phone capture from leads and marketplace by up to 60% and turn conversations into same-day appointments.
03
Equips managers to coach, hold accountability, and sustain an appointment-first culture long after the training event ends.
04
High-energy, in-dealership sales events designed to maximize existing opportunities, increase showroom traffic, and produce record-breaking sales results in a short period of time.
05
An advanced implementation program designed to create long-term appointment culture, accountability, and sustainable record-breaking performance.
Hands-on, in-store — Appointment Culture™ training on the showroom floor
All Brands. One Process.
One process — proven across 80+ dealerships and every major manufacturer.
★ BMW / MINI Canada — Authorized National Trainer
Testimonials
“
Not only did we get an extra 12 deals for the month of November, but my sales consultants’ skill on the phone and booking appointments has greatly improved.
SA
Sergio Amate Rodriguez
General Sales Manager, West Coast Mazda
“
Whatever I need, he seems to hit the mark every time. He has helped us reach record goals in multiple months — whether it’s volume or appointments.
JW
Jason Wandler
General Manager, Kelowna Chevrolet (#1 GM dealer in BC)
“
Since the training, we’ve seen an increase in overall sales activity, particularly in outbound efforts and appointment setting, which has translated into more opportunities for the team.
SM
Sandro Mati
General Manager, Mercedes-Benz Vancouver (#1 AMG retailer in Canada)
Every unworked opportunity is a missed sale. Let’s find out how many appointments and deliveries your team is leaving on the table — using the opportunities you already have.
Book Your Complimentary Store Evaluation
Contact
Tell us a little about your store and we’ll take it from there.
☎︎
Yanni Thanas
Over 24 years of retail automotive built the instincts — Appointment Culture™ turns them into a system your team runs every single day.
